Americas Christmas Consumer Spending 2024. Americans now estimate they will spend an average of $975 on christmas or other holiday gifts this year, up from the $923 average spending prediction in october, according to a gallup survey. 35% of holiday shopping was done in december, peaking at 9% of total holiday sales the week before christmas.

As we approach the 2024 holiday season, marketers are facing an unprecedented confluence of major events that will shape consumer behavior and spending patterns. Amid massive shifts in the consumer landscape, companies can’t afford to rely on yesterday’s consumer insights.